Gross Rating Points (GRP)
Gross Rating Points, commonly referred to as GRPs, is a metric used in advertising and marketing to measure the reach and frequency of an advertising…
Archives: Glossary
Addressable TV
Addressable TV refers to a form of targeted advertising that enables advertisers to deliver customized ads to specific households or individuals. This technology utilizes data…
Commercial Break
A commercial break refers to a pause in television or radio programming during which advertisements or commercials are aired. These breaks serve as opportunities for…
Bumpers
Bumpers are short video clips or advertisements that typically appear before or after a video content. These brief segments serve various purposes, such as branding,…
Connected TV
CTV, short for Connected TV, refers to the integration of traditional television programming with internet connectivity. CTV enables viewers to access digital content through their…
Customer Retention Rate
Customer Retention Rate refers to the percentage of customers or clients that a business successfully retains over a specified period. It is a metric used…
BARP
BARP stands for “Best Available Rate Pricing.” It is a pricing strategy commonly used in the hospitality industry. BARP refers to the practice of offering…
Television Rating Point (TRP)
Television Rating Point (TRP) is a metric used in television advertising to measure the popularity and viewership of TV programs or channels. TRP represents the…
Cost-Per-Mille (CPM)
CPM (Cost Per Mille) is a metric used in advertising that represents the cost an advertiser pays for every thousand impressions of their ad. It…
Video Advertising
Video advertising involves promoting products, services, or brands through video-based ads displayed on digital platforms such as websites, social media, or video streaming platforms. These…