Classified Advertising
Classified advertising refers to the section of a newspaper dedicated to advertisements organized by category. These ads are typically brief, text-based, and provide information about…
Archives: Glossary
Newspaper Advertising
Newspaper advertising refers to the practice of promoting products, services, or brands through advertisements published in printed newspapers. It is a traditional form of advertising…
Cost Per View
CPV, or Cost Per View, is a metric commonly used in digital advertising to measure the cost incurred by an advertiser each time a video…
Cost Per Completed View (CPCV)
CPCV, also known as Cost Per Completed View, is a metric used in digital advertising to measure the cost incurred by an advertiser for each…
In-Stream Video Ads
In-stream video ads are video advertisements that are inserted within streaming video content, either before, during, or after the video content. These ads typically play…
Programmatic TV
Programmatic TV refers to the automated buying and selling of television advertising using data-driven technology and algorithms. This approach enables advertisers to target specific audiences…
Dynamic Ad Insertion
Dynamic ad insertion is a technique used in digital advertising that allows for the real-time insertion of targeted ads into streaming media content. This technology…
Ad Pod
An ad pod refers to a sequence of multiple advertisements that are played back-to-back during a designated commercial break. Ad pods are used in various…
Advertising Video On Demand (AVOD )
AVOD stands for Advertising Video On Demand, which refers to a digital content distribution model where viewers can access video content for free but are…
Program Sponsor
A program sponsor is an entity or individual that provides financial support or resources for a specific program or event. Program sponsors often seek opportunities…