Cost per Lead (CPL)
Cost per Lead (CPL) is a marketing metric that measures the average cost incurred to acquire a qualified lead. It represents the total advertising spend…
Archives: Glossary
Cross Device Targeting
Cross Device Targeting is a technique used in digital advertising to target and deliver ads to users across multiple devices, such as smartphones, tablets, and…
Search Advertising
Search advertising, also known as search engine advertising or paid search advertising, refers to the practice of displaying paid advertisements on search engine results pages…
Pay-Per-Click (PPC)
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a common pricing model used…
Paid Search
Paid search, also known as search engine marketing (SEM), is a form of online advertising where advertisers pay to have their ads displayed alongside search…
Lookalike Audience
A lookalike audience is a target audience created by identifying and targeting users who share similar characteristics and behaviors to a source audience. Lookalike audience…
Frequency Capping
Frequency capping is a feature used in online advertising to limit the number of times an advertisement is shown to a single user within a…
Ad Serving
Ad serving refers to the process of delivering advertisements to users’ screens or devices through ad servers. Ad servers are technologies or platforms that facilitate…
Ad Inventory
Ad inventory refers to the available advertising space or placements on a website, mobile app, or other digital platforms where advertisements can be displayed. It…