Audience Suppression
Audience suppression refers to a targeting strategy in advertising and marketing where specific segments or groups of the audience are intentionally excluded from receiving certain…
Archives: Glossary
Audience Share
Audience share refers to the portion or percentage of the target audience that a particular media outlet or advertising campaign reaches. It is a metric…
Alcohol Advertising
Alcohol advertising refers to promotional activities and campaigns specifically designed to promote alcoholic beverages such as beer, wine, and spirits. It involves various marketing strategies…
Advertainment
Advertainment, a portmanteau of “advertisement” and “entertainment,” refers to the integration of entertainment elements into advertising campaigns. It involves creating content that not only delivers…
Advergame
Advergame refers to an interactive video game designed to promote a brand, product, or service. It combines elements of advertising and gameplay, aiming to engage…
Advanced TV
Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…
Adex
Adex, short for advertising exchange, is a digital marketplace where publishers and advertisers can buy and sell ad inventory programmatically. It enables real-time bidding, automated…
Ad Unique User
Ad unique user refers to an individual user or customer who is identified and tracked across multiple devices or platforms. It allows advertisers to deliver…
Ad Unique Browser
An ad unique browser refers to a specific web browser that receives unique advertising impressions. It tracks individual browsers across multiple websites or platforms to…