Website Ads
Website ads also referred to as display ads or banner ads, are graphical advertisements that appear on websites or web pages. They can take various…
Archives: Glossary
Newspaper Editorial
A newspaper editorial is a written opinion piece published in a newspaper that represents the viewpoint or stance of the editorial board or the newspaper’s…
Broadcast TV
Broadcast TV refers to the traditional method of transmitting television signals over the airwaves to reach a wide audience. It involves the transmission of TV…
TV Prime Time
TV Prime Time refers to the period during which television networks broadcast their most popular and highly anticipated programs. It typically spans from 8:00 PM…
Video on Demand
Video on Demand (VoD) refers to a media distribution system that allows users to access and watch video content at their convenience. It enables viewers…
Conversion Rate
Conversion rate refers to the percentage of users who complete a desired action, such as making a purchase, filling out a form, or subscribing to…
Click-Through Rate (CTR)
Click-Through Rate (CTR) is a metric that measures the ratio of users who click on a specific ad to the number of impressions it receives….
Call to Action (CTA)
A Call to Action (CTA) is a prompt or instruction that encourages users to take a specific action after viewing an advertisement. It is designed…
Ad Targeting
Ad targeting refers to the process of selecting a specific audience or group of individuals for whom an advertisement is intended. It involves using various…
Cost per Acquisition (CPA)
Cost per Acquisition (CPA) is a metric used in digital advertising that measures the average cost incurred to acquire a new customer or lead. It…