Cross-Channel
Cross-channel refers to a marketing approach that involves integrating and coordinating marketing efforts across multiple channels or platforms to deliver a unified and seamless customer…
Archives: Glossary
Geotargeting
Geotargeting is a marketing technique that involves delivering targeted advertisements or content to individuals based on their geographic location. It utilizes the user’s IP address,…
Consumer Advertising – Meaning & Significance
Consumer advertising, also known as product advertising, refers to the promotion of products or services directly to the target consumer audience. It focuses on creating…
Comparative Advertising
Comparative advertising is a marketing strategy in which a company directly compares its products or services to those of its competitors. It involves highlighting the…
Commercial Advertising
Commercial advertising refers to the promotional activities undertaken by businesses or organizations to promote their products, services, or brand to potential customers. It involves creating…
Combination Rate
The combination rate refers to the percentage of successful combinations or successful matches out of the total number of attempts or possibilities. It is commonly…
Category Development Index (CDI)
The Category Development Index (CDI) is a metric used in marketing and advertising to measure the potential of a specific product category within a particular…
Business-to-Business Advertising
Business-to-business (B2B) advertising refers to marketing and promotional activities directed towards businesses, rather than individual consumers. It involves the promotion of products, services, or solutions…
Broadsheet
A broadsheet refers to a large-format newspaper characterized by its physical dimensions and content layout. Broadsheets typically have a vertical page orientation and larger dimensions…
Retargeting
Retargeting, also known as remarketing, is a digital advertising strategy that involves displaying targeted advertisements to individuals who have previously interacted with a website, app,…