Gross Impressions
Gross impressions, also known as gross rating points (GRPs), represent the total sum of impressions generated by an advertising campaign across a specific target audience…
Archives: Glossary
Gross Audience
Gross audience refers to the total number of individuals or households reached by a specific media channel or advertising campaign within a given time frame….
Green Advertising
Green advertising, also known as eco-friendly advertising or sustainable advertising, refers to promotional activities and messaging that focus on the environmental benefits or sustainable practices…
Guaranteed Circulation
Guaranteed circulation refers to the minimum number of copies of a publication or the distribution of promotional material that an advertiser can expect to reach…
Primary Demand Advertising
Primary demand advertising, also known as product category advertising or generic advertising, is a type of advertising that aims to stimulate demand for an entire…
What is Professional Advertising? Significance & Examples
Professional advertising, also known as business-to-business (B2B) advertising, is a form of advertising that targets professionals, decision-makers, and businesses rather than individual consumers. It aims…
Public Relations Advertising
Public relations advertising, also known as PR advertising, is a form of advertising that focuses on promoting and managing the public image, reputation, and relationships…
DAGMAR (Defining Advertising Goals for Measured Advertising Results)
DAGMAR is a marketing model that provides a systematic approach to setting advertising goals and evaluating the effectiveness of advertising campaigns. It emphasizes the importance…
Deceptive Advertising
Deceptive advertising refers to the practice of presenting false or misleading information in advertisements to deceive or mislead consumers. It involves making exaggerated claims, omitting…
Directory Advertising
Directory advertising refers to advertising in directories or listing publications, both in print and online. These directories typically categorize businesses or services by industry, location,…