Pay per lead
Pay per lead (PPL) is a pricing model used in online advertising, where advertisers pay for each qualified lead or customer inquiry generated through their…
Archives: Glossary
Overlay Ad
An overlay ad is a type of online advertisement that appears as a layer on top of website content or video players. It typically covers…
Integrated marketing
Integrated marketing, also known as integrated marketing communications (IMC), refers to the strategic approach of unifying and coordinating various marketing channels and tactics to deliver…
Interstitial ads
Interstitial ads are full-screen advertisements that appear between content transitions or natural breaks within an app or website. They often display between different pages, during…
Advertising inventory
Advertising inventory refers to the available ad spaces or placements that publishers offer to advertisers. It includes a range of advertising opportunities such as website…
Referral marketing
Referral marketing, also known as word-of-mouth marketing, is a strategy that encourages individuals to promote a product, service, or brand to their friends, family, or…
Remarketing
Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting advertisements to users who have previously interacted with a website or mobile…
View-through
View-through refers to the measurement of an advertisement’s impact based on whether a user has seen the ad, even if they did not click on…
Infomercial
An infomercial is a type of television program that combines the format of an informational presentation with commercial advertising. Infomercials typically feature a longer duration…
Mail-Order Advertising
Mail-order advertising, also known as direct mail advertising, refers to the practice of promoting products or services through printed materials, such as brochures, catalogs, or…