Moment Marketing
Moment marketing refers to the practice of delivering real-time, relevant, and targeted marketing messages or advertisements to consumers based on specific events, trends, or occasions….
Archives: Glossary
Lead Scoring
Lead scoring is a methodology used by businesses to assess and rank potential leads based on their perceived value and likelihood of conversion. It involves…
Engagement Rate
Engagement rate is a metric used to measure the level of interaction and involvement that an audience has with a piece of content, typically in…
Advertorial
An advertorial is a type of advertisement that is designed to resemble editorial content in print publications, websites, or other media platforms. It combines elements…
Landing page
A landing page is a web page specifically designed and optimized to receive traffic from a marketing or advertising campaign. It is where visitors “land”…
Google Remarketing
Google Remarketing, also known as Google Ads Remarketing, is a feature provided by Google Ads that allows advertisers to show targeted ads to users who…
Frequency capping
Frequency capping is a technique used in online advertising to limit the number of times an ad is shown to an individual user within a…
Facebook ad spend
Facebook ad spend refers to the amount of money an advertiser allocates or invests in advertising on the Facebook platform. It represents the total budget…
Programmatic media buying
Programmatic media buying is an automated method of purchasing digital advertising space or impressions using software and algorithms. It streamlines the ad buying process by…