Real-Time Marketing
Real-time marketing refers to the practice of creating and delivering marketing messages or campaigns in response to timely events, trends, or conversations happening in the…
Archives: Glossary
360-Degree Marketing
360-degree marketing, also known as integrated marketing, refers to a holistic approach where a brand or company implements marketing strategies and tactics across multiple channels…
Augmented Reality Advertising
Augmented reality (AR) advertising refers to the use of augmented reality technology to deliver immersive and interactive advertising experiences. It involves overlaying virtual elements or…
Buzz Marketing
Buzz marketing, also known as word-of-mouth marketing, is a marketing strategy that focuses on generating excitement, interest, and conversation around a product, service, or brand….
Advertising Budget
An advertising budget refers to the allocated financial resources or funds that a business or advertiser sets aside for planning, creating, implementing, and managing advertising…
Ad Frequency
Ad frequency refers to the number of times an individual or a target audience is exposed to an advertisement within a given time period. It…
Customer Acquisition
Customer acquisition refers to the process of attracting and converting new customers or clients for a business. It involves various marketing strategies and tactics aimed…
Media Planning
Media planning refers to the strategic process of determining the most appropriate media channels, platforms, and placements to reach and engage the target audience effectively….
Ad Engagement
Ad engagement refers to the level of interaction, involvement, or response that an advertisement receives from its target audience. It measures how effectively an ad…
Ad Audience
The ad audience refers to the specific group of individuals or target market that an advertisement aims to reach and engage. It represents the intended…