Ad stream
An ad stream refers to a continuous flow or sequence of advertisements displayed to users within a particular digital media environment or platform. It typically…
Archives: Glossary
Ad space
Ad space refers to the designated area or slot on a website, app, or other media platforms where advertisements can be displayed. It represents the…
Push advertising
Push advertising refers to a promotional strategy where marketers proactively deliver advertising messages or content to individuals without their explicit request or prior engagement. It…
Ad inventory
Ad inventory refers to the available advertising space or placements on websites, apps, or other media channels where advertisements can be displayed. It represents the…
Ad creative
Ad creative refers to the visual and written components of an advertisement that aim to capture the attention of the target audience, convey the message,…
Ad bidding
Ad bidding refers to the process of participating in auctions to determine the cost an advertiser is willing to pay for each ad impression or…
Ad format
Ad format refers to the specific layout, structure, and design of an advertisement. It encompasses the visual and interactive elements that shape the overall appearance…
Ad extension
An ad extension is a feature in online advertising platforms that allows advertisers to add additional information or functionalities to their advertisements. It expands the…
Ad testing
Ad testing refers to the process of experimenting with different versions of advertisements to determine which variations perform best. It involves creating and running multiple…
Location-Based Advertising
Location-based advertising, also known as geotargeting or geo-marketing, is a form of targeted advertising that delivers relevant ads to users based on their current or…