What Is Funnel Marketing? Definition Explained
Funnel marketing, also known as a sales funnel or marketing funnel, is a marketing strategy that focuses on guiding potential customers through a series of…
Archives: Glossary
Behavioral Targeting
Behavioral targeting is a type of advertising strategy that involves collecting and analyzing data on consumers’ online behavior, such as their browsing history, search patterns,…
Ad Copy
Ad copy refers to the written text that is used in an advertisement. It is designed to persuade the attention, convey a message, and make…
Brand Awareness
Brand awareness refers to the extent to which consumers can recognize and are familiar with a particular brand or its products or services. It is…
Ad Automation
The term “ad automation” refers to the method of streamlining and automating various elements of advertising campaigns using computer software and other technologies. Optimizing ad…
What Are Newspaper Inserts? Definition & Significance
Newspaper inserts, also known as flyer inserts or preprints, are promotional materials that are inserted into newspapers and distributed to readers along with regular newspaper…
Niche Audience
A niche audience refers to a specific, well-defined segment of the population that shares common characteristics, interests, or needs. It represents a targeted subset of…
What Is Website Traffic? Definition & Meaning
Website traffic refers to the number of visitors or users who access a website during a specific period of time. It indicates the level of…
Below The Line
BTL (Below-The-Line) advertising refers to promotional activities that do not rely on traditional mass media channels such as television, radio, or print. BTL advertising focuses…
Hyperlocal Advertising
Hyperlocal advertising refers to targeted advertising campaigns that focus on promoting products, services, or events to a specific geographic area or community. It aims to…