Video Completion Rate (VCR)
Video Completion Rate (VCR) is a metric used in digital video advertising that measures the percentage of viewers who watched a video ad in its…
Archives: Glossary
Run of Paper (ROP)
Run of Paper (ROP) refers to an advertising placement option in print media, particularly newspapers, where an advertiser’s ad is placed at the discretion of…
Pre-Roll Video Ads
Pre-roll video ads are video advertisements that play before the desired video content on various online platforms, such as streaming services, social media platforms, and…
In-Banner Video Ads
In-banner video ads are digital advertisements that appear within a banner ad placement on a website or mobile application. These ads typically include a video…
Advertising Weight
Advertising weight refers to the total amount or intensity of advertising exposure that a brand or campaign receives within a specific timeframe. It represents the…
Video Marketing
Video marketing refers to the strategic use of videos to promote products, services, or brands and engage with the target audience. It involves creating and…
Broadcast Advertising
Broadcast advertising refers to the dissemination of advertising messages through traditional broadcast media channels, such as television and radio. It involves creating and airing commercials…
Product Launch Ad Campaign
A product launch ad campaign refers to a coordinated and strategic series of advertising activities designed to introduce a new product or service to the…
Rich Media Advertising
Rich media advertising refers to a form of online advertising that incorporates interactive elements, such as videos, animations, audio, and other engaging multimedia content, to…