Consolidated Viewing
Consolidated viewing refers to the practice of aggregating or combining the viewership data from various sources or platforms to provide a comprehensive view of audience…
Archives: Glossary
Consolidated Audience
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
Conditional Buy-Through
Conditional buy-through refers to a media buying agreement or arrangement in which the advertiser or media buyer commits to purchasing additional advertising inventory or placements…
Co-viewing
Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….
Companion Ad
A companion ad is a type of advertisement that accompanies the primary content or main ad on a webpage or within a digital media player….
Companion Banners/Ad(s)
Companion banners/ads refer to supplementary display advertisements that are placed alongside the primary content or main ad on a webpage or within a digital media…
Compressed Digital TV
Compressed digital TV refers to the technology and process of compressing television signals into a digital format for transmission and broadcasting. It involves encoding the…
Client Initiated Ad Impression
Client initiated ad impression refers to an advertising metric that measures the number of times an ad is loaded and displayed to a user’s device…
Appreciation Index
The appreciation index is a metric used to measure the level of audience appreciation or response to a particular media program, such as a TV…
Campaign Reach
Campaign reach refers to the total number or percentage of unique individuals or households exposed to a specific advertising campaign within a given time frame….