Local Display
Local display refers to targeted display advertising that focuses on reaching audiences in specific local or regional areas. It involves delivering ads to users within…
Archives: Glossary
Social Display
Social display refers to a form of online advertising that combines social media platforms with display advertising. It involves creating and distributing ads within social…
Cost Per Rating Point (CPRP)Cost Per Rating Point (CPRP)Cost Per Rating Point (CPRP)
Cost Per Rating Point (CPRP) is a metric used in media planning and buying to assess the cost efficiency of advertising campaigns. It calculates the…
Flighting
Flighting refers to an advertising scheduling strategy in which ad campaigns are divided into distinct periods of activity and inactivity. During the active periods (flights),…
Island Position
Island position refers to a premium or highly visible advertising placement within a print publication or on a website. It typically refers to a location…
Line Rate
Line rate refers to the standard rate or cost charged by a media outlet for advertising space or time. It represents the base price or…
Media Buying
Media buying refers to the process of purchasing advertising space or time across various media channels to reach a target audience. Media buyers negotiate and…
Sliding Billboard
A sliding billboard, also known as a mobile billboard or scrolling billboard, refers to a large outdoor advertising display that has the ability to rotate…
Over The Top (OTT)
Over The Top (OTT) refers to the delivery of video content, such as TV shows, movies, and other media, over the internet directly to viewers,…
Short Rate
Short rate refers to a penalty or additional cost incurred by an advertiser when they fail to fulfill the agreed-upon advertising volume or duration outlined…