Stealth Marketing
Stealth marketing, also known as undercover or buzz marketing, involves promoting products or brands through covert or subtle means. It aims to create a sense…
Archives: Glossary
Stunt Marketing
Stunt marketing, also known as publicity stunts, involves creating attention-grabbing events or activities that generate media coverage and public buzz. It often includes outrageous, unexpected,…
Street Marketing
Street marketing, also known as guerrilla marketing, is a form of non-traditional advertising that focuses on promoting products, services, or brands in public spaces. It…
Non-Traditional Advertising
Non-traditional advertising refers to unconventional and innovative marketing techniques that deviate from traditional advertising channels and methods. It involves using unique approaches, creative strategies, and…
Traffic Count
Traffic count refers to the measurement and analysis of the number of vehicles or pedestrians passing through a specific location within a given time frame….
Proof of Posting
Proof of posting (POP) refers to the evidence provided by an outdoor advertising agency or media vendor to verify that an advertisement has been posted…
Mall-Scape Advertising
Mall-scape advertising refers to advertising opportunities within shopping malls, specifically utilizing various advertising mediums and placements to reach mall visitors. This can include digital screens,…
Digital Billboard
A digital billboard is an electronic display board that uses digital technology to showcase advertising content. Unlike traditional static billboards, digital billboards can display dynamic…
Ambient Advertising
Ambient advertising refers to a form of out-of-home advertising that utilizes non-traditional and unconventional spaces or objects to deliver brand messages. It involves creating advertisements…
Airport Media
Airport media refers to advertising opportunities available within airports and their surrounding areas. It includes a wide range of advertising formats, such as digital displays,…