Anchor Text
Anchor text refers to the clickable text within a hyperlink that provides a descriptive label or keyword phrase. It is the visible part of the…
Archives: Glossary
User-Generated Content (UGC)
User-Generated Content (UGC) refers to any form of content, such as text, images, videos, reviews, or testimonials, that is created and shared by users or…
Facebook Ads
Facebook Ads refers to the advertising platform provided by the social media giant, Facebook. It allows businesses and individuals to create and manage targeted advertising…
Pop-Under Ad
A pop-under ad is a type of online advertisement that appears in a separate browser window behind the current web page being viewed by a…
Pop-Up Ad
A pop-up ad is a type of online advertisement that appears in a separate window or “pop-up” overlaying the current web page being viewed by…
Demand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software platform used by advertisers and agencies to automate the process of buying and managing digital advertising inventory. DSPs…
Spot Television (or Radio)
Spot television (or radio) refers to the placement of advertisements on specific local television or radio stations, targeting a particular geographic area or market. It…
Persons Using Television (PUT)
Persons Using Television (PUT) is a metric used in television audience measurement to represent the estimated number of individuals or households that have their television…
Persons Viewing Television (PVT)
Persons Viewing Television (PVT) is a metric used in television audience measurement to represent the estimated number of individuals who are watching television content during…
Duplicated Audience
Duplicated audience refers to the portion of an advertising audience that overlaps or is common across multiple media channels or advertising platforms. It represents individuals…