In-Page Video Ads
In-page video ads, also known as in-banner video ads, refer to video advertisements that are displayed within a web page alongside other content. These ads…
Archives: Glossary
Linear Video Ads
Linear video ads refer to video advertisements that are displayed before, during, or after the main video content in a sequential manner. These ads are…
Ad Transfers
Ad transfers refer to the process of moving or transferring advertising assets, such as creative materials, ad campaigns, or ad data, from one platform or…
Ad Stream
An ad stream refers to a continuous flow or sequence of advertisements presented to users within a specific medium or platform. It typically refers to…
Ad Space
Ad space refers to the designated area or slot within a medium or platform where advertisements are placed or displayed. It can include spaces in…
Static Ad
A static ad, also known as a display ad, is a type of advertisement that presents fixed visual and textual content without any interactive elements…
Viewability
Viewability refers to the measurement and assessment of whether an online advertisement is actually seen by users. It measures the visibility and exposure of an…
Ad Sponsorship
Ad sponsorship refers to a marketing arrangement in which a brand or advertiser financially supports a specific advertising initiative, campaign, or media content in exchange…
Word of Mouth
Word of mouth refers to the passing of information, recommendations, or opinions about a product, service, or brand from person to person through informal communication…