Click Within
Click Within refers to the action of clicking or interacting with elements or links within a specific area or section of a webpage or digital…
Archives: Glossary
Internal Page Impressions
Internal Page Impressions refer to the number of times a particular page on a website is loaded or accessed by users within the website itself….
Spill-Out
Spill-Out refers to the failure of an advertising campaign to reach the intended target audience or designated market area effectively. It occurs when the advertising…
Spill-In
Spill-In refers to the unintended or additional reach of an advertising campaign beyond the intended target audience or designated market area. It occurs when the…
Supply-Side Platform (SSP)
A Supply-Side Platform (SSP) is a technology platform used by publishers to manage and optimize the sale of their digital advertising inventory. It enables publishers…
Designated Market Area (DMA)
A Designated Market Area (DMA) is a geographic region or area used by broadcasters and advertisers to define and target specific television markets in the…
Top and Tail
Top and tail, also known as bookending, refers to a technique in television or radio advertising where the same advertisement is aired at the beginning…
Media Vehicle
A media vehicle refers to the specific medium or channel through which an advertisement is delivered to the target audience. It represents the platform or…
House Ads
House ads, also known as self-promotional ads or in-house ads, are advertisements that are created and displayed by a company or organization to promote their…
Ad Exchange
An ad exchange is an online marketplace or platform that facilitates the buying and selling of digital advertising inventory. It connects publishers who have available…