AdWords
AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows advertisers to create and display ads across Google’s search…
Archives: Glossary
Ad Serving
Ad Serving refers to the process of delivering advertisements to targeted audiences through digital channels. It involves the technology and infrastructure that facilitates the display…
Ad Rank
Ad Rank is a metric used in online advertising auctions to determine the position and prominence of an advertisement within search engine results or display…
Ad Position
Ad Position refers to the location or placement of an advertisement on a webpage or within a digital interface. It determines where the ad appears…
Ad Units
Ad Units refer to the standardized formats and sizes in which advertisements are displayed across various digital platforms. These predefined units provide a consistent structure…
Earned Media
Earned Media refers to the exposure and publicity gained by a brand or organization through word-of-mouth, viral sharing, media coverage, or other organic means. It…
Unique Click Rate
Unique Click Rate is a metric used in digital marketing to measure the percentage of unique individuals who click on a specific link or call…
Direct Response Advertising
Direct Response Advertising is a marketing strategy that aims to elicit an immediate response or action from the target audience. It involves creating and delivering…
Internet Marketing
Internet marketing, also known as online marketing or digital marketing, refers to the strategies, tactics, and techniques used to promote products, services, or brands through…