Lookalike Targeting
Lookalike Targeting is a marketing technique that involves identifying and targeting a new audience that shares similar characteristics, behaviors, or interests with an existing customer…
Archives: Glossary
Long Tail Advertising
Long Tail Advertising refers to a marketing strategy that focuses on targeting niche or specialized audiences with specific interests, rather than a broad, mass-market approach….
Regional TV Markets
Regional TV Markets refer to specific geographical areas or regions where television broadcasting and advertising activities are focused. These markets typically encompass a group of…
Digital Broadcasting
Digital Broadcasting refers to the transmission of audio and video content over digital platforms or networks, such as the internet, satellite, or cable systems. It…
Share of Voice
Share of Voice (SOV) is a metric used to measure a brand’s or advertiser’s presence or visibility within a specific market or industry. It represents…
Sponsored Post
A Sponsored Post refers to a form of advertising on social media platforms where brands pay to have their content displayed prominently within users’ feeds….
Cross Screen Measurement
Cross Screen Measurement refers to the process of tracking and analyzing user interactions and engagement across multiple screens and devices, including smartphones, tablets, computers, smart…
Social Paid
Social Paid refers to the practice of advertising on social media platforms by paying for ad placements and promotional opportunities. It involves allocating a budget…
Branded Posts
Branded Posts refer to content created and shared on social media platforms by brands and businesses to promote their products, services, or brand identity. These…
Audience Targeting
Audience Targeting refers to the practice of selecting and focusing advertising efforts on specific segments of the population who are more likely to be interested…