Hyperlink
A hyperlink, often referred to as a link, is a clickable element on a web page that redirects users to another webpage or a specific…
Archives: Glossary
CRO (Conversion Rate Optimization)
CRO, which stands for Conversion Rate Optimization, refers to the process of improving a website or landing page to increase the percentage of visitors who…
Branded Link
A branded link refers to a customized URL that includes a brand’s name or a specific keyword associated with the brand. It is a branded…
Organic Search
Organic search refers to the process of obtaining website traffic from search engine results pages (SERPs) without any paid advertising. It is the natural, non-paid…
Share of Audience
Share of Audience refers to the proportion or percentage of the total target audience that is captured by a specific media channel, program, or advertising…
Net Reach
Net Reach refers to the total number or percentage of unique individuals or households within a target audience who have been exposed to an advertising…
Net Media Cost
Net Media Cost refers to the total cost incurred by advertisers or media buyers for their media advertising campaigns after deducting any discounts, commissions, or…
Relevance Score
Relevance Score is a metric used in digital advertising platforms, particularly social media advertising, to assess the relevance and engagement level of an ad to…
Paid Post Reach
Paid Post Reach refers to the number of unique users or individuals who are exposed to a sponsored or promoted post on social media platforms…
Max CPC / Bid
Max CPC (Cost Per Click) or Bid refers to the maximum amount an advertiser is willing to pay for each click on their advertisement in…