An overlay ad is a type of online advertisement that appears as a layer on top of website content or video players. It typically covers a portion of the screen without interrupting the user’s main viewing experience.
Significance and Usage Overlay ad
Overlay ads provide advertisers with a non-intrusive way to deliver their message to users while they engage with online content. These ads often feature visually appealing graphics or text and can be used to promote products, services, or brand awareness without disrupting the user’s browsing or video-watching experience.
Example of Overlay ad
For example, while watching a video on a website, an overlay ad may appear as a semi-transparent banner at the bottom or side of the video player, displaying a promotional message or a call to action. Users can still see the video content while the overlay ad remains visible.