Over The Top (OTT) refers to the delivery of video content, such as TV shows, movies, and other media, over the internet directly to viewers, bypassing traditional television distribution channels. OTT content is typically streamed to various devices, including smart TVs, smartphones, tablets, and streaming devices, using internet connectivity.
Significance and Usage Over The Top (OTT)
OTT has transformed the way people consume video content, providing viewers with greater flexibility and control over their viewing experience. It allows users to access a wide range of on-demand content, often through subscription-based services or free ad-supported platforms. OTT advertising has become increasingly popular as it offers targeted and measurable advertising opportunities to reach viewers who have shifted away from traditional TV.
Example of Over The Top (OTT)
For instance, a streaming platform like Netflix or Hulu delivers OTT content to subscribers who can stream TV shows and movies on their preferred devices, at their convenience. Advertisers can leverage OTT platforms to reach their target audience through targeted ad placements during streaming content, ensuring their messages reach engaged viewers.