Outstream video ads, also known as in-article video ads, are video advertisements that play within the content of a webpage, typically between paragraphs of an article or within a scrolling feed. Unlike traditional video ads that are embedded within video content, outstream video ads can be displayed on websites and mobile apps without relying on specific video player placements. These ads are typically auto played when they come into view and may include sound.
Significance and Usage Outstream Video Ad
Outstream video ads provide advertisers with an opportunity to reach and engage audiences in a non-intrusive manner. By seamlessly integrating video ads within the context of relevant content, outstream ads can capture users’ attention without disrupting their browsing experience.
These ads are particularly effective in increasing brand awareness, driving engagement, and delivering targeted messages to specific audiences. Outstream video ads can be used across various platforms, including websites, mobile apps, and social media platforms, offering advertisers flexibility and broader reach.
Example of Outstream Video Ad
An example of an outstream video ad is an online news website that features video content within its articles. As users scroll through an article, an outstream video ad automatically starts playing between paragraphs, displaying a relevant advertisement.
The video ad seamlessly fits within the article’s content and captures the attention of users without interrupting their reading experience. By leveraging outstream video ads, advertisers can target users who are actively consuming news articles and deliver their marketing messages in an engaging and contextual manner.