Linear video ads refer to video advertisements that are displayed before, during, or after the main video content in a sequential manner. These ads are typically non-skippable and play in a linear progression without user interaction or interruption.

Significance and Usage Linear Video Ads

Linear video ads are commonly used in digital video advertising, such as online streaming platforms and video-on-demand services. They provide advertisers with an opportunity to reach a captive audience and deliver their message effectively. Linear video ads can be used to raise brand awareness, promote products or services, or drive user engagement. Advertisers can leverage targeting capabilities to ensure their ads are shown to the desired audience based on demographics, interests, or behavioral data.

Example of Linear Video Ads

An example of linear video ads is when a user watches a video on a streaming platform and an ad plays before the main video content. The ad is shown in a linear progression, meaning it cannot be skipped or interrupted by the viewer. The ad may feature a brand’s promotional message, visuals, and a call to action to encourage user engagement.