Interstitial ads are full-screen advertisements that appear between content transitions or natural breaks within an app or website. They often display between different pages, during app loading screens, or before accessing certain features.
Significance and Usage Interstitial ads
Interstitial ads offer a highly engaging and attention-grabbing format for advertisers. By occupying the entire screen, these ads provide ample space for visuals, videos, and interactive elements. They are commonly used to deliver impactful messages, promote new products, or capture users’ attention during key moments.
Examples of Interstitial ads
For example, a mobile gaming app may show an interstitial ad between levels or during a break in gameplay. These ads can feature video trailers for other games, product promotions, or interactive content, allowing advertisers to deliver their message effectively while users are fully engaged with the app.