In-article video refers to video content that is embedded within an article or webpage, typically within the body of the text. These videos are designed to complement the written content and provide additional visual and interactive elements to enhance the reader’s experience. In-article videos can be informative, educational, promotional, or entertaining, depending on the purpose of the article and the goals of the publisher or advertiser.
Significance and Usage In-article video
In-article videos offer a dynamic and engaging way to deliver video content to users while they are consuming written articles or blog posts. These videos can capture users’ attention, increase time spent on a webpage, and convey information in a visually appealing format. Publishers use in-article videos to enrich their content and provide value to their audience, while advertisers leverage them to promote products, demonstrate features, or tell compelling brand stories. In-article videos are often autoplay or click-to-play, allowing users to interact with the video content within the article itself.
Example of In-article video
An example of an in-article video is a news article about a new technology gadget that includes an embedded video demonstrating its features and functionality. As readers scroll through the article, they come across the video, which automatically plays or requires a click to start. The in-article video provides a visual demonstration of the gadget, allowing readers to see it in action and better understand its capabilities. This enhances the article’s content and provides a more engaging and informative experience for the readers.