Guaranteed circulation refers to the minimum number of copies of a publication or the distribution of promotional material that an advertiser can expect to reach its intended audience. It is a contractual agreement between the publisher and the advertiser, ensuring that the advertisement will be exposed to a specific number of readers or viewers.
Significance and Uses-Guaranteed circulation
Guaranteed circulation provides advertisers with a level of assurance that their message will reach a certain audience size. It allows advertisers to plan their campaigns and allocate their budgets effectively based on the expected exposure and reach. Guaranteed circulation is commonly used in print publications, such as newspapers and magazines, where advertisers can negotiate a specific number of copies to be distributed and ensure their message reaches a desired readership.
Example-Guaranteed circulation
An advertiser may negotiate a guaranteed circulation of 50,000 copies for their advertisement in a monthly magazine. This means that the magazine publisher guarantees the advertisement will be seen by at least 50,000 readers in each issue. By having guaranteed circulation, the advertiser can evaluate the potential reach and impact of their advertisement and make informed decisions about their marketing strategy.