Google Remarketing, also known as Google Ads Remarketing, is a feature provided by Google Ads that allows advertisers to show targeted ads to users who have previously visited their website or interacted with their app. It helps advertisers re-engage with potential customers and encourage them to return and complete desired actions.
Significance and Usage Google Remarketing
Google Remarketing enables advertisers to display relevant ads to users who have already shown interest in their products or services. By reaching out to these users again across the Google Display Network or YouTube, advertisers can reinforce their brand message, increase brand awareness, and improve the chances of conversion.
Example for Google Remarketing .
For instance, an online retailer implementing Google Remarketing may show tailored ads to users who added items to their shopping cart but did not complete the purchase. These ads can appear on other websites or YouTube, reminding the users of the products they showed interest in and potentially prompting them to return and complete the purchase.