An expanding ad, also known as an expandable ad, refers to a type of online advertisement that expands or increases in size when a user interacts with it or hovers over it with their cursor. It starts as a smaller ad unit but expands to a larger size, offering more content or information to the viewer.
Significance and Usage Expanding Ad
Expanding ads are designed to grab the attention of users and provide them with additional engagement opportunities. They often incorporate rich media elements, such as videos, interactive features, or interactive games, to enhance the user experience and encourage interaction. Expanding ads are commonly used in online display advertising campaigns to deliver more immersive and interactive content to users, increasing brand visibility and user engagement.
Example of Expanding Ad
An example of an expanding ad is a banner ad that initially appears as a small banner on a website but expands to a larger size when a user clicks on it or hovers over it. Upon expansion, it may reveal more information about a product or service, play a video, or provide an interactive component for users to engage with.