End Rate refers to the rate at which an advertisement or commercial appears toward the end of a television or radio program. It represents the placement or timing of an advertisement during the closing moments of a program. End Rate is an important consideration for advertisers as it can impact the effectiveness and visibility of their message.
Significance and Usage End Rate
The end Rate is significant because it determines the likelihood of viewers or listeners seeing an advertisement before the program concludes. Advertisers may strategically choose the end rate placement to target engaged viewers who are more likely to pay attention to the ad as the program ends. It can be a valuable opportunity for advertisers to maximize their message’s impact and leave a lasting impression.
Example for End Rate
For example, a car manufacturer may opt for an end-rate placement during a popular automotive show’s finale. By positioning their advertisement towards the end of the program, they can capture the attention of viewers who are actively engaged and interested in automotive content.