Display advertising on email refers to the placement of graphical or visual advertisements within email messages. It involves incorporating static or animated images, banners, or other visual elements within the body of an email to promote products, services, or brands.
Significance and Usage Display Advertising on Email
Display advertising on email provides advertisers with an additional channel to reach their target audience and engage with email subscribers. It allows for creative and visually appealing advertisements that can capture the attention of recipients and drive brand awareness, click-throughs, or conversions.
This form of advertising is commonly used in email marketing campaigns, newsletters, and promotional emails. By integrating display ads within emails, advertisers can leverage the existing subscriber base and communicate their messages directly to engaged recipients.
Example of Display Advertising on Email
For example, an e-commerce retailer may include display advertisements showcasing their latest product offerings or discounts within their promotional emails. When recipients open the email, they are exposed to visually appealing product images or banners, enticing them to click through to the retailer’s website and make a purchase.