Completion rate refers to the percentage of users who view an entire video ad from start to finish. It measures user engagement and the effectiveness of video advertising campaigns.

Significance and uses of Completion Rate

Completion rate data helps advertisers and publishers evaluate ad performance and optimize creative content. It aids in making informed decisions regarding ad placements, targeting strategies, and assessing the overall impact of video ads on viewers.

Example of Completion Rate

An advertiser launches a video ad campaign on a streaming platform. If the completion rate is 70%, it means that 70% of viewers watched the ad from start to finish. A high completion rate indicates successful engagement and message absorption by the target audience.