Companion banners/ads refer to supplementary display advertisements that are placed alongside the primary content or main ad on a webpage or within a digital media player. They are intended to provide additional information, reinforce the message, or enhance the user experience related to the main ad.
Significance and Usage Companion Banners/Ad(s)
Companion banners/ads serve various purposes in digital advertising. They can be used to provide additional details about a product or service, offer related content or promotions, encourage engagement or actions, or increase brand visibility. By appearing alongside the main ad, companion banners/ads aim to capture the user’s attention and deliver a more comprehensive advertising message.
These types of ads are commonly seen in online display advertising, video advertising, and mobile advertising. They are strategically placed to maximize the impact and effectiveness of the main ad, providing advertisers with additional opportunities to engage with their target audience and drive desired outcomes.
Example for Companion Banners/Ad(s)
For example, a travel website displays a main ad promoting vacation packages. Alongside the main ad, companion banners may appear, showcasing specific destinations, hotel deals, or related travel services. These companion ads provide users with additional options and information, increasing the chances of attracting their interest and influencing their decision-making process.