A companion ad is a type of advertisement that accompanies the primary content or main ad on a webpage or within a digital media player. It is typically displayed in close proximity to the main ad and serves as a complementary or interactive element that enhances the overall advertising experience.
Significance and Usage of Companion Ad
Companion ads play a significant role in digital advertising by extending the reach and impact of the main ad. They are designed to provide additional messaging, engagement opportunities, or supporting information related to the main ad, thereby increasing brand awareness, user interaction, and campaign effectiveness.
These ads can take various forms, including images, videos, interactive elements, or dynamic content. They are commonly used in online display advertising, video advertising, and mobile advertising to deliver a more immersive and engaging ad experience to the target audience.
Example of Companion Ad
For example, a streaming platform displays a video ad as the main content before playing a selected video. Alongside the video ad, a companion ad may appear, offering viewers the option to explore more about the advertised product, access exclusive content, or participate in a poll or quiz related to the ad. The companion ad enhances the viewer’s engagement with the brand and provides a seamless transition between the ad and the main content.