Average Quarter-Hour Rating (AQH Rating) is a measurement used in media research and advertising to quantify the audience reach and popularity of a particular television or radio program during a specific 15-minute interval. It represents the percentage of the target population tuned in to a program during a specific period.
Significance and Usage Average Quarter-Hour Rating
AQH Rating is a key metric used by broadcasters and advertisers to assess the performance and popularity of television or radio programs. It helps determine the program’s success in attracting and retaining viewers or listeners within a specific time slot. Advertisers rely on AQH Ratings to evaluate the potential reach and impact of their advertisements when considering media buying decisions.
Example of Average Quarter-Hour Rating
For example, an advertiser targeting a specific demographic may review the AQH Rating for a television program to determine its popularity among the target audience during a specific time segment. This information helps the advertiser assess the program’s suitability for reaching their desired audience.