Average Quarter-Hour Persons (AQH) is a metric used in media research and advertising measurement. It represents the average number of individuals who are tuned in to a particular television or radio station during a specific 15-minute interval, typically within a specified time period. AQH is an important measurement for broadcasters and advertisers to determine the size and reach of the audience they are targeting.
Significance and Usage Average Quarter-Hour Persons (AQH)
AQH provides a snapshot of the average audience size during a specific quarter-hour time slot. It helps media professionals understand the popularity and viewership of specific programs or stations at a particular time. Advertisers rely on AQH data to assess the potential reach and effectiveness of their advertising campaigns, as it provides an estimate of the number of people who are exposed to their messages during specific time intervals.
Example of Average Quarter-Hour Persons (AQH)
For instance, a radio station might use AQH data to determine the number of listeners tuned in to a morning talk show between 8:00 AM and 8:15 AM. This information can be valuable for advertisers who want to target a specific demographic during that time slot.