Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart TVs, and over-the-top (OTT) platforms, to deliver targeted and interactive ads to viewers.
Significance and Uses of Advanced TV
Advanced TV revolutionizes the way advertisers reach audiences through television. It offers precise targeting options, interactive ad formats, and detailed audience analytics. Advertisers can deliver personalized ads to specific households, track viewership, and measure campaign effectiveness more accurately.
Example of Advanced TV
A viewer watching a live sports event on a connected TV may see a targeted ad promoting sports equipment relevant to their interests. The ad may include interactive elements, such as clickable links or interactive overlays, allowing the viewer to engage with the content directly.