An ad stream refers to a continuous flow or sequence of advertisements presented to users within a specific medium or platform. It typically refers to the series of ads that are shown consecutively during a particular session or viewing experience.
Significance and Usage Ad Stream
Ad streams are commonly found in digital media, such as online videos, live streaming, or music streaming platforms. The purpose of an ad stream is to monetize content by inserting ads at regular intervals. Advertisers can leverage ad streams to reach a captive audience and increase brand exposure. Ad streams may include pre-roll ads (shown before the main content), mid-roll ads (shown during a break within the content), or post-roll ads (shown after the main content).
Example of Ad Stream
An example of an ad stream is when a user watches a video on a streaming platform. Before the video starts, a short pre-roll ad is displayed, followed by the main content. After a certain duration, a mid-roll ad interrupts the video, and upon completion, the main content resumes. Finally, a post-roll ad may be shown at the end of the video. This ad stream allows advertisers to reach viewers at multiple points during their viewing experience.