An ad extension is a feature in online advertising platforms that allows advertisers to add additional information or functionalities to their advertisements. It expands the ad’s visibility, provides more context, and encourages users to take specific actions beyond the primary ad message.
Significance and Usage Ad extension
Ad extensions enhance the effectiveness of advertisements by offering users more information and engagement options. They can include additional links, phone numbers, locations, call-to-action buttons, and other relevant details, improving the visibility, relevance, and overall performance of the ads.
Example for Ad extension
For instance, a restaurant may use ad extensions to display their phone number, address, and a link to their online reservation page in their search ads. This enables users to easily contact the restaurant or make a reservation directly from the ad, enhancing the user experience and increasing the likelihood of engagement.