An ad banner, also known as a display banner or web banner, is a form of online advertising that typically appears as a rectangular graphical advertisement on a webpage. Ad banners are designed to attract attention and encourage users to click on them, leading to a landing page or the advertiser’s website.
Example of Ad Banner
An example of an ad banner is a banner placed at the top of a news website, promoting a new smartphone. The banner may include a captivating image of the phone, a persuasive headline, and a call-to-action button inviting users to learn more or make a purchase.
Significance and Uses of Ad Banner
Brand Awareness: Ad banners help increase brand visibility and create awareness by reaching a wide online audience.
Direct Response Advertising: Ad banners aim to generate immediate responses, such as clicks or conversions, by capturing users’ attention and enticing them to take action.
Targeted Marketing: Ad banners can be targeted to specific demographics, interests, or browsing behaviors, allowing advertisers to reach their desired audience effectively.
Revenue Generation: Publishers often monetize their websites by displaying ad banners, generating revenue through pay-per-click or pay-per-impression models.