Brand Positioning- Meaning, Significance and Usage
Brand Positioning refers to how a brand is perceived in the minds of consumers compared to its competitors. It’s the unique space a brand occupies…
Archives: Glossary
Brand Loyalty- Meaning, Significance and Usage
Brand loyalty refers to the tendency of consumers to consistently choose and purchase the same brand’s products or services over time, often regardless of price…
Behavioral Segmentation- Meaning, Significance and Usage
Behavioral segmentation is a marketing strategy that divides a target market into smaller, more specific groups based on consumers’ behaviors, such as their purchasing habits,…
Abandoned Cart- Meaning, Significance and Usage
An “Abandoned Cart” refers to when a customer adds items to their online shopping cart but leaves the website without completing the purchase. It’s a…
Display Advertising on Email
Display advertising on email refers to the placement of graphical or visual advertisements within email messages. It involves incorporating static or animated images, banners, or…
Digital Audio Broadcasting
Digital audio broadcasting (DAB) refers to the transmission of digital audio signals over the airwaves using digital technology. It allows for the delivery of high-quality…
Cross Media Measurement
Cross media measurement refers to the process of evaluating and analyzing audience engagement, reach, and effectiveness across multiple media platforms or channels. It involves the…
Campaign Period
Campaign period refers to the specific duration during which an advertising campaign is planned, executed, and active. It represents the timeframe in which an advertiser…
Coverage Area Rating
Coverage area rating is a metric used in advertising and media planning to evaluate the reach and potential audience size within a specific geographical area….
Constant Viewing
Constant viewing refers to the continuous or uninterrupted engagement of viewers with a particular media content, program, or advertising message. It indicates that viewers are…