Cricket is more than just a game in India, it’s a deep-rooted passion that touches the hearts of millions. It’s like an emotional rollercoaster, and cricket icons are nothing short of gods in our country. Youngsters grow up dreaming of sharing a cricket pitch with their heroes. And now, Gillette Mach3 and Fuzion5 have come up with a fantastic advertising campaign called ‘Play With The Stars’ that’s making those dreams come true. By purchasing Gillette’s Cricket edition pack, a lucky few fans will get a chance to meet their cricketing idols and actually play a game with them. This campaign, titled “Get a chance to play with the stars,” is a heartwarming digital film that connects fans directly with their cricketing heroes.
The campaign features a digital film that shows Gill and Iyer playing cricket together while shaving. The film also shows a fan watching the cricket match on his phone and giving Gill and Iyer batting tips. At the end of the film, Gill and Iyer challenge the fans to a game of cricket.
To enter the contest, fans need to purchase a Gillette Mach3 or Fusion5 cricket edition pack. They can then scan the QR code on the pack to enter the contest. The contest is open to Indian residents who are 18 years of age or older.
The campaign is a great way for Gillette to engage with its Indian customers and promote its cricket edition products. It also gives fans a chance to win a once-in-a-lifetime opportunity to play cricket with their favorite cricketers.
Why is this campaign important?
This campaign is important for a few reasons. First, it is a great way for Gillette to connect with its Indian customers. Cricket is the most popular sport in India, and millions of Indians follow the game religiously. By featuring two of the most popular Indian cricketers in its campaign, Gillette is able to tap into this large and passionate fan base.
Second, the campaign is a great way for Gillette to promote its cricket edition products. The campaign shows how Gillette’s products can help cricketers shave quickly and easily, even when they are on the go. This is important because cricketers need to be able to shave quickly and easily so that they can focus on their game.
Third, the campaign is a great way for Gillette to give back to its customers. By giving fans a chance to win a chance to play cricket with their favorite cricketers, Gillette is showing its appreciation for their support. This is sure to create a lot of goodwill and excitement among Gillette’s customers.
How can fans participate in the contest?
To participate in the contest, fans need to purchase a Gillette Mach3 or Fusion5 cricket edition pack. They can then scan the QR code on the pack to enter the contest. The contest is open to Indian residents who are 18 years of age or older.
When will the winners be announced?
The winners of the contest will be announced on Gillette’s social media pages in November 2023.
Conclusion
Gillette’s “Play With The Stars” campaign is a great way for the company to connect with its Indian customers, promote its cricket edition products, and give back to its fans. The campaign is sure to generate a lot of excitement and engagement among cricket fans in India.
