Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment to preservative-free, chef-crafted instant food, encouraging consumers to explore their diverse offerings under the hashtag #CheerWithYu and promoting the idea of #AbNoCompromise. This campaign is part of Yu’s broader “Rise & Conquer” initiative, celebrating the energy of the World Cup and the festive season.
Yu Foods is at the forefront of a fresh food movement, creating innovative, wholesome, and delicious meals. Produced in collaboration with NINE 1 Films, these commercials will be broadcast on Hotstar digital and connected TV across entertainment and sports channels. According to Pandya, “Yu’s preservative-free instant foods, ranging from pastas to noodles and even halwas, are an excellent choice for watching an exciting match, hosting home celebrations, or enjoying a healthy snack.”
Founders Bharat Bhalla and Varun Kapur expressed their enthusiasm for the campaign, noting that it perfectly captures the brand’s modern approach and Hardik’s cheerful personality, aligning with the spirit of the ICC World Cup and the festive season. They are eager to “rise and conquer” with Yu and its culinary revolution.
