The festive season is around the corner and so is the season of merry-making and extravaganza. People are ready to shell out extra money to spend memorable time with their friends and family. Apart from shopping and eating out, people look forward to various events like Dandiya Night, Diwali Mela, etc. to come out of their house and become a part of a bigger group.
If you are looking for ideas to :
- Promote Dandiya/Garba or Navaratri Events
- Promote Diwali Melas or other Deepawali Events
- Promote Christmas Events
- Promote New Year Parties or Events
Read on this article to know ways to promote your event at a hyperlocal or city level.
Five ways to promote your event
If you are planning an event around the festive season, read on to know 5 ways to promote your event in the city.
1. Online Advertising
Advertising online on Google, Facebook, Instagram and other publishers sites.
Why Online Advertising? There is a significant surge in online activity during festive season owing to sales and heavy discounts offered by e-commerce sites. Online advertising provides the advertisers tools to target the festive shoppers with precision at low cost. Online advertising is highly recommendable for event promotion.
Best For: Both for City and Hyperlocal level targeting
Minimum Budget for a Week’s Promotion*: INR 10,000
2. Radio Advertising
Advertising through local radio channels
Why Radio Advertising? With increasing traffic on roads and better quality programmes on radio channels, people spend considerable time every day listening to the radio while commuting, working, shopping etc. According to the latest research, over 65% of Indians listen to radio every day. Apart from songs, radio channels are the source of information about local events, news, traffic, and weather.
Best For: City Level Targeting
Minimum Budget for a Week’s Promotion*: INR 10,000
3. In-Transit Advertising
Advertising on buses, cabs, autos, trains, etc.
Why In-Transit Advertising? An average Indian travels 35 km per day. Hence, in-transit advertising makes a good option for event promotion. In the case of buses, metro and local trains, route targeting can be used to promote in certain areas of the city.
Best For: Both for city and hyperlocal targeting
Minimum Budget for a Month’s Promotion*: Variable (Kindly contact us for more details)
4. Cinema Advertising
Advertising on Cinema Hall Screens
Why Cinema Advertising? Cinema Halls see a surge during Festive Season due to blockbuster releases and holidays. Hence, people visiting cinema halls are already a part of your target group. Cinema Halls are a good medium to reach out to your target audience in a non-distractive environment.
Best For: Hyperlocal level targeting
Minimum Budget for a Week’s Promotion*: INR 5,000
5. Newspaper Inserts
Advertising pamphlets to be distributed along with newspapers
Why Newspaper Inserts? Distributed along with newspapers, these pamphlets find a way to offices and homes. This option can also be used to target a particular locality or area.
Best For: Hyperlocal level targeting
Minimum Budget for a Week’s Promotion*: Variable (Kindly contact us for details)
Confused regarding the best medium? Write to us for a free consultation at Help@TheMediaAnt.Com
* Figures quoted are indicative. The cost would vary on the basis of location, inventory and availability. Kindly contact us for further details.
