Television Advertising saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024.
There has been significant growth as there were 35 categories in the first 31 matches which is now 55 plus categories within the same time period like last year. The top advertising category for the season to date is e-commerce gaming, capturing an 18 percent share of ad volumes, followed by a variety of food products, pan masala, cellular phones (smartphones), and perfumes/deodorants.
Ecom Gaming and Pan Masala are the only 2 same categories as last year.
This year, notable brands include Parle Products, Sporta Technologies (Dream11), Playgames 24*7 (My11Circle), Vishnu Packaging (Vimal Elaichi Pan Masala), and K P Pan Foods (Kamla Pasand Silver Coated Elaichi).
There are 37 new categories and 94 new brands in the first 31 matches of IPL 2024 compared to the previous year. Among the emerging categories, the top five include a diverse range: food products, securities/share broking organizations, e-commerce financial services, internet service providers, and e-commerce wallets.The top 5 new brands which are included are Parle foods, Groww, Fogg , Airtel and many more.
The growth of the Gaming Platforms in terms of advertising in IPL has been visible and it will grow more. Opportunities are growing at a very fast rate hence the platforms wants to leverage to showcase their brands to a larger audience.
