While LinkedIn is popular with professionals looking for job opportunities, it is undoubtedly beneficial for businesses using it to market their products/ services and establish their brand. Once you start running LinkedIn Ads, you begin to understand the nuances of advertising on LinkedIn as compared to other social media networks. It is important to follow certain Do’s and Don’ts for businesses to successfully use LinkedIn to advertise.
Here is the list of What Works and What Doesn’t, as suggested by The Media Ant:
What Works
- A Professional LinkedIn Page
Every search result for your brand on the internet will lead to your company page on LinkedIn. Keeping your page professional with appealing content, high quality images and videos can lead to a great first impression of your brand and can also compel your visitors and prospects to explore you further.
- SEO Content
Optimise your company page for search engines. While writing content, enhance SEO, so search engines can find your page easily on LinkedIn. Also do remember to link your LinkedIn page to your website and other social media accounts.
- Engage with Audience
LinkedIn provides an excellent medium to connect with your audience and know what they are saying about your brand, your products/ services and your company. Make sure to post and share news, articles and videos that excite your audience and keep an open communication channel to respond to their queries or share thoughts.
- Post Wisely
Remember, social media, especially LinkedIn is always teeming with content. This makes it all the more challenging to create and retain interest among your visitors. Posting valuable and absorbing content in different formats while promoting your brand is a good way to remain active and popular, while retaining interest.
- Join industry-specific groups
Success in advertising on LinkedIn comes from two things – a strong profile and your reputation. One of the best methods of gaining a good reputation among LinkedIn users would be to join the relevant groups. Being active in these groups establishes you as a strong player in your field. However, do remember not to sell in groups. This may get you removed. Use the groups to post quality content and gain a foothold in LinkedIn.
What Doesn’t
- Excessive Sales Promotions
While your main objective of running LinkedIn Ads would undoubtedly be promoting your brand and selling your products, excessive marketing and sales pitches can put your visitors off from your page. Work on building a relationship with your prospects before you start selling. Create an opportunity for them to understand, interact and connect with your brand. This will create a more long-term relationship between both sides invariably leading to better business for you.
- Lengthy Content
Keep your sales pitch simple and high on visuals. Refrain from posting extra-long and wordy articles about your products/ services or otherwise. Use easy marketing language and help your user connect with your brand.
- Undue Sharing
It is a good practice to share posts that you find interesting and relevant, but too much sharing can also lead to boredom among visitors. Maintain exclusivity when you share and make sure the posts you share resonate your ideas and also give credibility to your brand.
Conclusion
The Media Ant recommends that you also watch this video by AJ Wilcox of B2Linked, where he shares the Do’s and Don’ts of LinkedIn Advertising.
