Product/Service
EHL Group, a prestigious hospitality university with over 125 years of expertise, offers a comprehensive range of educational programs, from apprenticeships to master’s degrees. It also provides professional and executive education across three campuses in Switzerland and Singapore, in addition to offering consulting and certification services globally.
Objective
The primary goal of the campaign was to raise awareness about the benefits of studying abroad and to position EHL as the top choice for prospective students in the hospitality field.
Target audience
The campaign specifically targeted young adults aged 18-25 located in Pan India, aiming to engage those interested in international education opportunities.
Geography
The campaign was focused on a Pan India audience, encompassing a diverse and vibrant demographic keen on exploring educational prospects abroad.
How Did EHL Aim to Boost Brand Visibility by influencer marketing
To boost brand visibility, EHL leveraged the power of influencer marketing by collaborating with prominent Indian influencers known for their expertise in study abroad consultation. The influencers used were Nidhi Nagori, Anmol Kalra, and Murrad Beigh, who have substantial followings on Instagram and credibility among young Indian audiences considering overseas education.
What Strategies Did EHL Use to Identify and Engage Their Ideal Audience?
Selection of Influencers: EHL strategically chose influencers who specialize in study abroad content, ensuring that the message reaches the most relevant audience.
Content Format and Platform: The campaign utilized Instagram, a platform popular among the target age group, with dynamic content formats including Reels and Stories to maximize engagement.
Engagement-Driven Content: The content was designed to be highly engaging, informative, and relevant, encouraging interactions such as likes, comments, saves, and shares.
Campaign Execution
Results
- Reels Campaign:
- Total Reach: 342,339
- Total Views: 437,318
- Total Likes: 9,670
- Total Comments: 266
- Total Saves: 1,161
- Total Shares: 2,588
- Story Campaign:
- Accounts Reached: 9,670
- Likes: 108
- Replies: 43
- Link Clicks: 648
These results highlight the effectiveness of the influencer marketing strategy in reaching a substantial number of potential students and generating significant engagement, thus enhancing EHL’s visibility and appeal among Indian youths considering studying abroad.
