Disney+ Hotstar, the official digital streaming platform of the ICC Men’s Cricket World Cup 2023, achieved a significant milestone during the India-New Zealand encounter by setting a new concurrent viewership record. The platform witnessed a peak concurrent viewership of 43 Million during the 21st game of the ongoing competition, eclipsing the previous record of 35 Million set during the high-stakes Indo-Pak World Cup clash.
The surge in viewership was first noticed as the viewership numbers touched the 40 million mark, notably when Indian cricket team captain Virat Kohli was on the brink of scoring his 49th ODI century. However, the viewership skyrocketed to 43 Million when Ravindra Jadeja hit the winning shot, steering India to secure their fifth consecutive victory in the tournament.
This achievement is symbolic of Disney+ Hotstar’s soaring popularity, especially during the multinational cricket event. The platform has been in a blazing form in terms of viewership, a trend that was highly anticipated given its offer of free streaming for the tournament on cell phones. Moreover, the platform’s data saver feature has been a boon for viewers, allowing them to stream matches without draining much of their internet data.
The 21st match of the tournament not only brought a viewership triumph for Disney+ Hotstar but also marked a significant victory for India, ending a 20-year-old streak of losing against New Zealand in ICC tournaments by winning the match by four wickets.
The stellar viewership figures underscore the escalating appeal of digital streaming platforms, particularly during major sporting events. With this new record, Disney+ Hotstar has further cemented its position as a premier OTT platform for cricket enthusiasts, providing a blend of seamless streaming experience and real-time engagement with the sport, even as the battle for cricket supremacy continues on the field during the ICC Men’s Cricket World Cup 2023.
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